Recently at the Web Professional’s Book Club some of my cohorts professed a lack of faith in “UX” or “User Experience” professionals, casting them alongside SEO salesmen. I was shocked. In all my career, I have always looked up to UXers as a sort of glowing stag in the forest of the Internet. We are surrounded by bad design and clumsy interfaces. I always imagined user experience designers as the people behind the bright spots on the Internet, a force to be respected and emulated. So naturally I was a bit bewildered. Do we really need User Experience Designers? I think so.
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