At Fizzled Durham, I gave a presentation on how to build a more interactive social media experience by taking a few notes from Pikachu.
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lovemysmartcar.com: How viral media can be deterred with social media
When I fell in love with my new smart car, I knew I had to create a blog all about the experience of owning one of these beauties. Little did I realize that lovemysmartcar.com would prove instrumental in dousing the flames of a viral if not inflammatory photograph. This site is a case in point for how social media can be used to deter viral bad press.
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